Backstory
Building a Digital Publication for an Established Institution
The Abigail Adams Institute approached us with the goal of creating a digital publication to broaden their reach and appeal to a younger, digitally native audience. As an organization with an established reputation and a loyal following, they sought to transition into the digital publishing space while maintaining the strength of their existing brand.
Key Insight
Curating and Publishing Content Effectively
The client envisioned a platform capable of curating high-quality digital content while transitioning gradually into producing original published works. To achieve this, we focused on developing a scalable solution that could seamlessly integrate multiple content formats—articles, videos, and books—into one cohesive platform.
Strategy & Approach
Creating A Seamless, Engaging User Experience
Our primary objective was to design a digital publication that delivers an engaging, user-friendly experience across all devices—desktops, smartphones, and tablets. The platform needed to be visually appealing, easily navigable, and optimized for sharing on social media.
We began by analyzing the client’s brand identity and target audience, identifying key demographic and behavioral insights. This informed our content strategy and interface design.
Core Capabilities Delivered:
The publication was built on a flexible content management system (CMS) that allowed for quick content creation and publishing. The website was optimized for search engines, ensuring content discoverability. Curated content was categorized, and original works were tagged, leveraging the CMS’ native archive pages for seamless navigation.
- Device-Responsive Design: Ensured the platform is engaging and visually appealing across devices.
- User-Friendly Navigation: Prioritized intuitive design for effortless exploration.
- Mixed-Media Integration: Enabled curation and sharing of diverse content formats.
- Agile Design Framework: Provided flexibility to adapt and reiterate as needed.
Key Insight
Enhancing Engagement with User-Generated Content
A cornerstone of Fairer Disputations’ success is its incorporation of user-generated content. Readers are encouraged to submit stories, photos, and other contributions, which are curated for the platform. This approach fosters a sense of community, diversifies the content, and enhances audience engagement. By prioritizing interactivity and personalization, the platform builds lasting brand loyalty.
About The Wollstonecraft ProjectOutcome
An Agile Solution for Modern Academic Publishing
The launch of Fairer Disputations was a resounding success. The publication received positive feedback from the client and its audience, alongside a significant increase in website traffic. The majority of visitors were from the target demographic, and the platform quickly established a strong social media presence.
By transitioning into the digital space, the client expanded their reach while retaining their core academic readership. Today, Fairer Disputations is a vital component of their content strategy, enabling them to remain competitive and relevant in the digital age.
