Backstory
Cybersecurity Solutions for Financial Institutions
Large financial institutions, including multi-billion-dollar banks, require advanced security measures to safeguard their internal and external systems. The cybersecurity market is highly competitive, with organizations seeking proven and reliable architectures to protect their data.
ASP Security Kit emerged as a turn-key solution built by experts from a major tech initiative. Our goal was to reposition this product with compelling customer-facing branding, tailored to appeal to decision-makers in the financial industry.
Key Insight
Zero Trust Security: Never Trust, Always Verify
The zero trust security model has become the standard for bank-grade and government-grade protection. By eliminating the concept of trust, it enforces strict authentication and authorization protocols. Key benefits include:
- Fine-grained access controls
- Real-time event logging and anomaly detection
- Adaptive access management to flag unusual activity
- Comprehensive session management
This framework ensures identity processes can scale securely while maintaining compliance with stringent regulations.
Strategy & Approach
Simplifying Zero Trust Security for Broader Understanding
The original ASP Security Kit website was highly technical, making it challenging for non-engineers to comprehend. We redesigned the customer experience, focusing on communicating with financial industry leaders in a clear and impactful way.
Our approach included:
- Modernized Infrastructure: Workforce identity solutions for secure onsite and remote operations.
- Regulatory Compliance: Ensuring data sovereignty and breach avoidance for financial institutions.
- IT Stability: Minimizing disruptions and improving operational stability.
- Advanced Segmentation: Federated identity management with user-to-application segmentation.
Key Insight
Bringing Core Capabilities To The Front
We seperated the individual capabilities ASP Security Kit offers from a customer-facing standpoint. For example, instead of saying “deprovisioning”, it made more sense to call this capability “access managment” so customers would understand immeadiately the problem this particular capability aimed to solve. Technical terms and concepts can make a product difficult to understand, so we found a better way to communicate what the product does in a more customer-orientated way.
Outcome
Modern Security Solutions, Clear Communication
The revamped website emphasizes ASP Security Kit’s core strengths, showcasing its ability to protect employees, contractors, and partners through secure cloud-based remote access. It also offers tailored resources for technical teams and architects, enabling them to build robust authentication and authorization pipelines efficiently.
This fresh, customer-oriented approach simplifies complex systems while delivering an intuitive and modern experience, positioning ASP Security Kit as a leader in zero trust security for financial institutions.
