IRA Services has more than 35 years of experience offering unmatched services for the self-directed IRA industry. They administer self-directed IRAs to the individual investor looking to control their retirement portfolio. IRA Services is not a startup, but they do work in startup-mode as they unleash their new ISCP™ cloud technology on the market.
As IRA Services embarked on a rebrand, the challenge was to evolve perception from a traditional custodial solution to a modern financial technology brand- all while keeping their traditional family-oriented heritage at the center of their identity.
We wanted to to get people to see IRA Services anew by igniting a relevant and authentic rebranding of digital assets.
The centerpiece of the project was the website, which was rebranded and rebuilt. We modernized the brand-look with a new palette and branding guidelines that would unite the brand-look across multiple mediums, including print and digital. We also wrote content, spruced up their social media, and created multiple ads and email campaigns.
IRA for Real Estate Ad
This is an ad created for Think Realty magazine, addressing the ability to invest in real estate using an IRA or 401(k). This ad differs from the last because it addresses two additional target markets, advisors and builders looking for capital raises.
Booth Design & Event Promotion
This booth was designed in partnership with ba Exhibits. We wanted to create a booth that looked modern and had the ability to host event attendees who could browse products and services on individual iPads.