IRA Exchange is a community brand, with strategic marketing practices based on a school of thought from Harvard University. IRA Exchange seeks to educate and inform the modern retail investor.
As IRA Exchange embarked on a rebrand, the challenge was to translate IRA Exchange’s mission and vision into a modern brand community.
The centerpiece of the project was the website, which was rebranded and rebuilt. We modernized the brand-look with a new palette and branding guidelines that would unite the brand-look across multiple mediums, including print and digital. We used micro-content on social media to support the building of a community brand.