InvestNow™ is a product that gives Peer-to-peer lending institutions the ability to facilitate online transactions using a retirement account. The industry term is called, a self-directed IRA, which is a retirement account that can be used to invest in alternative assets, such as, precious metals or real estate, just to name a few. InvestNow™ has been likened to Elon Musk’s, Paypal as being, the “Paypal” of retirement account investing.
The challenge was to create a brand look that incorporated the companies mission and vision.
We wanted to create a fresh, new and modern look for InvestNow™ through a new logo, website, and branding.