Social media provides a great way to raise brand awareness for your company, or market a crowdfunding campaign. The caveat is- you can’t rely on it and here’s why:
1. Publicly traded social media platforms have one thing in mind- profit.
If you feel that Facebook organic reach has plummeted, you’re right. Since the company went public, and now offers publicly traded stock, Facebook’s primary focus is on generating profit. If you want to gain a large following on your Facebook Fan Page, you’ll have to pull ads to get it. There are other ways to increase engagement, such as, creating contests, or engaging content- but you’ll see the margins of organic reach continue to decrease as social media platforms feel pressured to increase profit.
2. You don’t “own” your social media profiles.
You don’t “own” your fan page, or social media profile page and run the risk of losing it. There are many rules, especially rules of engagement specific to each platform. If you don’t follow these rules, you run the risk of losing your social media profiles. The rules are set up so that each user follows “best practice” guidelines, and creates a better user experience.
3. Social Media marketing does not constitute a diverse strategy.
If you’re thinking of getting on all the social media platforms- that’s great- but it still doesn’t constitute a diverse marketing strategy. You’ll need to tie-in email marketing, create landing pages, and provide a way for prospective customers to get more information about your product.
Your marketing strategy should include more than just social media. The more diverse your marketing strategy is, the more prospective customers you’ll reach, within a reasonable timeline.